Worker in a yellow jacket installing or repairing a Panda Express Chinese Kitchen sign on a building using a white van with a ladder lift.

Rick Signs & Repairs

We’re Chicago’s go to family owned experts for repairing all types of exterior lighting. From neon signs to LED displays, if your lights are out, we’ll fix them fast.

Client

Rick Signs & Repairs

Date

August 2024

Industry

Sign Repair and Electrical Construction
Logo Design

Transforming Rick Signs and Repairs Brand Identity

We designed a clean, memorable logo that captures Rick Signs & Repairs hands-on approach and local personality. This new mark gives their brand a professional edge while staying true to the trust and craftsmanship their customers count on.

Logo showing a worker in a lift pointing at a red sign reading 'RICK SIGNS EST. 1989' with text below saying 'RICK SIGNS AND REPAIRS'.
Logo featuring a worker in a lift pointing, with text 'Rick Signs EST 1988' on a red and blue circular background with geometric patterns and measurement markings.
Web Design

A Website That Makes It Easy to Connect

Rick’s new website is simple to navigate, mobile-friendly, and showcases his services in a way that feels real and approachable. Clear calls-to-action make it easy for customers to get a quote, see past work, and reach out, all with a polished, on-brand look that sets Rick apart from the competition.

Smartphone on stand showing Rick Signs website homepage with company info and logo on a gray background.
Laptop on a white pedestal displaying Rick Signs website with a van and sign installation in the background.
Tablet displaying Rick Signs website homepage with company logo, tagline, family-owned info, and service details against a concrete background.
Video B-Roll

Cinematic B-Roll for an Engaging Website

In addition to stills, we shot high-quality B-Roll footage of Rick Signs Team at work. Short clips are used as background banners and subtle loops across the website to add motion, show the process, and keep visitors engaged.

Motion Graphics

Bringing Rick Signs Brand to Life With Motion

To help Rick Signs stand out online, we created a custom animated logo that adds just the right amount of energy and polish. This simple animation gives his brand a professional touch without losing his down-to-earth, local feel, making every video intro more memorable and leaving a strong first impression.

Photography

Real Photos That Build Real Trust

Instead of generic stock, we photographed Rick Signs and his team doing what they do best, creating and repairing signs around the community. From candid shots on the job to finished work, these real images show customers exactly who they’re hiring and why they can trust Rick Signs & Repairs to get it done right.

Worker in a lift installing or repairing a Panda Express Chinese Kitchen sign on a restaurant exterior wall.
White utility van equipped with an extended ladder and bucket lift parked beside orange traffic cones in a parking lot with autumn trees in the background.
Worker in a safety harness using a power drill while installing or repairing a large sign mounted on a building exterior from an elevated platform.
Close-up of a metal structure with a 'Made in the U.S.A.' sticker featuring the American flag.
Worker in a yellow reflective hoodie and cap adjusting a metal lift mechanism attached to a white truck near a building with stone and glass walls.
Worker in a high-visibility jacket and red gloves fixing or inspecting a ceiling light fixture at night.
Worker in a high-visibility jacket and cap using a cordless drill to install or repair a wall-mounted outdoor light at night.
Stacked cardboard boxes filled with fluorescent light tubes showing the tube ends with electrical connectors.

"Working with Identity Start was exactly what I needed, the new logo, photos, and site make our business feel professional, but still like me. I get more calls, and everyone says how clean and easy the site is. Couldn’t be happier."

Worker in a yellow safety jacket and cap standing at the open side door of a white work van filled with tools and equipment.
Tymothy M.
Co-Owner of Rick Signs & Repairs

Let's Create Your Brand Together

Contact us for a personalized consultation today!

Worker in a neon yellow jacket and red gloves using a power drill to install a sign on a wall.